Our vision and the people behind it

Many companies today are using OKRs (Objectives and Key Results)to improve the way they set and work with goals.

During their journey, they often discover something else: improving the way you work with goals naturally leads to making other changes.

Changes in how you plan work. Changes in how you make decisions. Changes in how you reward people. Changes in how you budget. Changes in how you lead people or people lead themselves. 

Once you start intentionally pursuing goal-setting in a new way, you will discover that goals live at the center of everything you do. Where this journey leads is the most exciting part.

Changing how you work with goals has the potential to drive ongoing change and bring new ways of working to the whole organization.


Goals live at the center of everything you do!

This is what OKRs AT THE CENTER is about: how goals live at the center of your organizational system and how you can leverage their potential for organizational development by adopting OKRs in an intentional way. 

Through our services and resources, we strive to proactively and sustainably contribute to new ways of working, drive the necessary change in organizations as a whole with OKRs to among others achieve focus, alignment and value-creation.

We’ve created an ecosystem supported by a dynamic,  collaborative platform where interested people inside and outside of companies can explore the possibilities of developing organizations with OKRs through trainings, workshops, remote services, e-learning, meetups and other events, share their own experience and learn from ours and each other.

You can think of OKRs AT THE CENTER as a living experiment, where we walk our talk by applying our learnings and tools to our own collaborations, working with partners and customers to learn step by step how to redefine our current ways of working.

We hope you join us for this journey into new ways of working throughout YOUR organization!

The people behind OKRs AT THE CENTER

Natalija Hellesoe

Co-Founder, Trainer & Coach

Natalija Hellesoe

Natalija is a trainer, coach and chance-taker. She is keen on exploring new ways of working, living and learning and always striving to inspire people to redefine what is possible.

Natalija has been working within People Development and Transformation teams  (e.g. at Philips, HolidayCheck) since 2010 before starting her own business. Her work is shaped by living in and working with many different countries, cultures, and customers. She supports companies wanting to increase focus, autonomy, and value creation. She offers an entire ecosystem of training and coaching, focusing on Leadership & Responsibility, (Remote) Collaboration and Learning.

Together with Sonja, Natalija works with organizations at different stages of their OKR journey - from first "Know-how" workshops to OKR Practitioner coaching and organizational development.

Sonja Mewes

Co-Founder, Consultant & Trainer

Sonja Mewes

Sonja is a consultant and trainer for agile strategy concepts and OKRs at Beautiful Future. She has over fifteen years of traditional management experiences in the digital industry (e.g. Gruner+Jahr Digital, Spryker Systems) and is recognized a strong relevance for new ways in more meaningful working environments.

She fell in love with OKR as a powerful tool for impact. Today she mainly accompanies organizations, teams and leaders in the agency and software industry during their implementation and development of individual OKR designs.

Together with Natalija, Sonja co-hosts two monthly OKR Remote meetups (German and international) to discuss the potentials of OKR and other innovative ways of working with an inspiring community.

Our new book is out now!

OKRs AT THE CENTER - How to use goals to drive ongoing change and create the organization you want!

Get your copy fresh off the press today!


Check out our services

Depending on your individual situation, we offer different follow-up opportunities, to further support you on your OKR journey:

OKR Remote Coaching and Consulting Fast feedback to your individual questions around OKRs Implementing OKRs in an organization


Remote OKR Practitioner Meetup Share and learn every month! Have you ever wanted to share and learn with


OKRs AT THE CENTER (Fundamentals)Live Online TrainingChanging the way you work with goals through OKRs has the potential


An overview of all our OKR Service can be found here.

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